A Theoretical Approach to Digital Marketing and Usage Channels

Today, new inventions are constantly emerging. These affect almost all areas of our lives and change lifestyle, mentality perspective on events. The Internet, with its digitalization, is one the important that brought about such changes. Thanks to companies have had opportunity market their products or services more quickly. customers and/or consumers can easily detailed information meet needs, taking into account criteria as price, quality, features quality they looking for. In this study, most used channels in digital marketing, which top roof online marketing activities: platforms, mobile applications, social media sites search engines emphasized.